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From Tractors to SuperCars
When you talk about Lamborghini, people always tend to bring up the heated argument between Ferruccio Lamborghini and Enzo Ferrari. The gist of the argument back then was that Ferruccio found out that the sportscars like Ferrari, Maserati, etc, back then used commercial clutches that were also used in his tractors and cost twice as much. Infuriated by this, when Ferruccio Lamborghini met Enzo Ferrari he commented about it and to which an infuriated Enzo Ferrari replied by saying that Lamborghini
Scuderia Ferrari Celebrate 92 Years of Success in 2021
Monza - Scuderia Ferrari - Michael Schumacher. The perfect recipe to create history. Today, Scuderia Ferrari is synonymous with Formula One. Every new kid on the block, even without prior knowledge in motorsports knows that if there is a Formula One season, Ferrari is going to be on the grid no matter what. Scuderia Ferrari was founded in 1929 and its partnership with Alfa Romeo saw a quickly gaining popularity among motorsport enthusiasts. However, the partnership did not last long and Ferrari
History of the Italian Automotive Industry
When you think about Italy, the first thing that pops up in our minds are the beautiful Italian supercars, namely from brands like Ferrari, Lamborghini, Alfa Romeo, etc. However, these big leagues players did not give birth to the automobile legacy in Italy. It was a relatively basic brand called Fiat that spurred the growth of the automobile sector in Italy. Fiat’s role in the growth of the automobile industry was so important that the growth of the industry was almost directly proportional t
SEAT: The Espanol Giant
“Obras son amores y no buenas razones” This is a famous Spanish quote that translates to “Actions speak louder than words”. Yes, we at AutoGuru are on yet another trip, this time to the southwestern part of Europe and the largest country in southern Europe, i.e., Spain. The country is very famous for its beautiful Mediterranean beaches, Football, La Tomatina & the famous Bull fight. We are here to take you on a tour of Spain’s sole active mass-production capable brand, i.e., SEAT or Sociedad
The Land Rover Defender – Go Above and Beyond
The moto of Land Rover says, Above and Beyond. Land Rover was conceived as a part of producing a utility vehicle that could be used for agricultural purposes. Not many know that the first prototype developed had a tractor inspired centre mounted steering in the year 1947. Upon testing they realized that vehicle was very robust, capable as well as versatile. The Land Rover Series 1 was born in 1948 for agricultural and light industrial use. It came with a conventional side steering system and a

7 Chakras of AutoGuru

What we stand for

Root Chakra - Simplicity
Simplicity is at the core of what AutoGuru stands for. AutoGuru wants to make cars simple and easy to understand for all stakeholders of the car and motorsport industry.
Sacral Chakra - Direct Open Communication
AutoGuru keeps and maintains direct open communication with all its customers, stakeholders and readers.
Solar Plexus - Transparency
AutoGuru believes in transparency with regard to the communication delivered to its customers and readers. The content created, brand communication and message delivered by AutoGuru are transparent and crystal clear.
Heart Chakra - Neutrality
The content created and communicated delivered by AutoGuru is neutral and without any bias to any OEM, OES, service provider, motorsport team, race driver, IP etc.
Throat Chakra - Honesty
AutoGuru is true and honest about all opinions, suggestions and thoughts provided via its content or brand communication.
Third eye chakra - In Depth Knowledge and Research
AutoGuru conducts in depth research based on extensive knowledge about the content created for its customers and readers alike.
Crown Chakra - Guidance and Expert Advice for Customers
AutoGuru believes in being a part of the end to end journey of its customers by directing them through the process of buying a car, keeping their requirement as top priority. AutoGuru being an expert in the automotive domain is always available to resolve all car related queries.

Understanding Your Car

Red Bull Motorsports – Omnipresent
“Gives you wings” – is definitely the apt tagline for the Austrian energy drink giant Red Bull looking at its involvement in various extreme motorsports worldwide. It is this association of the brand which gives it an ‘extreme’ image in front of the world. It also sponsors talented drivers and athletes to give them a chance to rise and shine in their area of expertise. In today's story, we take a look at some of Red Bull’s ventures. Red Bull Racing Formula 1 Team The Red Bull Racing Formula 1
Push Button vs Key
Those were the good old days when you had a key that did most of the stuff in your car. Well, by most of the stuff, I mean, opening the door and then actually turning on the car. Wait, that sounded wrong, but you get it. Slowly, the car key came with buttons and you used those to lock and unlock the doors. But then, as we got lazier, the key turned into a key fob and the slot where the key used to go in, became a button. A Start/Stop button. Today, you even have wristbands to open your can and y
VW Modular System
Sometimes when we talk about cars, we use acronyms such as MQB, MLB and MEB, but why? And what do they mean? All these acronyms belong to the Volkswagen Group and the platforms that they use across the range of brands under the group. Before we go any further we should talk about what are modular platforms? Modular designs or product platforms are a form of building a broader portfolio for the customers, including niche products, by putting in fewer efforts and maximizing profits. Modular platfo
IIT-Bombay Racing Team - Radiators
Today when we talk about IIT- B and its students, we all directly jump to the conclusion that it is the most prestigious college in India and every student there has the potential to make a mark in the world. With this said, the IIT-B racing team had to be one of the best in the country and currently are living up to their reputation. The IIT-B team is the first in India to use an electronic differential and also holds the highest rank in the Formula Student UK as an Indian team. So we know that
Understanding Your Car: Paddle Shifters
So here we are in a time when slowly manual transmission cars are dying out and customers and manufacturers are both shifting to automatic gearboxes. Is this a world we want our children to grow up in? As a true car enthusiast will say, manual cars are more engaging and who even drives an automatic car? And why the torture? But traffic is increasing. Cars are being reprimanded of free spaces to stretch their legs, every country doesn’t have an Autobahn and hence automatics have started to make s


Ativ Shah
Ativ found his love for cars at a very young age. What started off as a hobby of playing with dinky cars soon transpired to collecting model cars. Those who know him well can agree if there is anything he loves apart from family and friends it is cars!
Ativ has a marketing and business development background having worked in the IT, sport and education industries. Starting his career with IT firm Sundaram Technologies serving the pharmaceutical industry, he then went on to work for Sports For All (SFA). At SFA he worked very closely with schools and educational institutes across the country and also got a chance to work in one of India’s largest sport events. Though he is not an engineer by education, Ativ is technically sound when it comes to everything related to cars! At AutoGuru, Ativ is responsible for content and marketing. An avid learner and a keen reader he has a vision for making the car, motorsport industry simple and transparent for all stakeholders.
Jash Shah
As a young boy fuelled with immense passion for cars, Jash always found the sound of engine to be more soothing than any other music to his ears.
His journey revolves around the auto industry, engulfing knowledge about a vast array of touchpoints to garner in-depth insights. With Automobile Research being his core strength, he is currently working as an Investment Analyst at Val-Q. He is a former employee of J.M. Financials where he was working as an Equity Research Analyst for automobile and banking sector. He started his career at Deloitte, closely understanding Risk Assurance. He is an MBA from a B-School, but always with A-grades!
Passion and perseverance are his strongest virtues. He’s the one who promises order in a world of chaos. A go-getter by nature, his role at AutoGuru involves administration and execution.

Did you know ?

The world’s first speeding ticket was issued in 1902

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