AutoGuru
Making Cars Simple
If you like our content, Sign up for our all exclusive newsletter for exciting news around cars, motorsport, racers and everything that has an engine
Latest News
F1 Tyres Breaking The Compounds
06-06-2021
3 mins
As it is with any vehicle be it on-road or off-road, the tyres are one of the
most important element of an Formula 1 vehicle. The tyres are the only medium of
contact between the car and the road, making it extremely crucial to use
high-performance tyres to be safe and simultaneously go faster with confidence.
However, a good set of tyres should also be able to withstand immense braking
pressure. Well, the Formula 1 tyres and road tyres only have one thing in
common, the round shape. Other than
Mazzanti Evantra
29-05-2021
2 mins
Not many of us must have heard about Mazzanti Automobili based out of Italy.
However, back in 2013, they had launched a high-performance coupe, christened
the Evantara. Mazzanti Automobili was founded by Luca Mazzanti and Walter
Faralli in 2002. Mazzanti came up with the concept of handcrafted supercars and
maybe that is why not many people know about it. However, in terms of
exclusivity, Mazzanti owners are at the top of the pecking order because no two
handcrafted supercars are ever the same.
Stelvio Pass
28-05-2021
2 mins
We have a few roads in the world that every motorhead dreams of driving on. The
Autobahn, the Transfagarasan Highway, Kolli Hills, the Ring Road and Route 66
are a few on our list of holy tarmac. But wait. We are missing out on one. It is
none other than the mesmerising Stelvio Pass in Italy. Italy being the heaven of
supercars, surely has one of the most angelic driving routes in the world.
Just a few metres away is the Swiss border from the Stelvio Pass, just for your
information. The Stelv
Lamborghini Countach
27-05-2021
2 mins
It was a good day, the year was 1971 and the date was the 11th of March. The
city of Geneva was busy and was all set to raise the curtains at the Geneva
Motor Show. The Lamborghini booth was buzzing, after all the most anticipated
supercar was about to be revealed. Ferrari’s arch-rival was coming up with a
supercar for the generations and once the veil was lifted, everyone in the room
dropped their jaws to the floor. The Lamborghini Countach was presented to the
public. What a spectacle that mus
History of Fiat - The most distinguished brand in Automotive History
20-05-2021
3 mins
Fiat has always been a niche brand and especially in Italy, it has been at the
forefront of the Italian automobile industry. In 1899, Società Anonima Fabbrica
Italiana Automobili Torino was founded in Turin, with Giovanni Agnelli as one of
the Board of Directors. However, the innovative vision and a grand scheme for
the company, saw Agnelli being appointed as the Managing Director of Fiat in
1902. When founded, the Fiat factory was small and only employed 150 people that
too on daily wages. Howe
7 Chakras of AutoGuru
What we stand for
Root Chakra - Simplicity
Simplicity is at the core of what AutoGuru stands for. AutoGuru wants to make
cars simple and easy to understand for all stakeholders of the car and motorsport
industry.
Sacral Chakra - Direct Open Communication
AutoGuru keeps and maintains direct open communication with all its customers,
stakeholders and readers.
Solar Plexus - Transparency
AutoGuru believes in transparency with regard to the communication delivered to
its customers and readers. The content created, brand communication and
message delivered by AutoGuru are transparent and crystal clear.
Heart Chakra - Neutrality
The content created and communicated delivered by AutoGuru is neutral and
without any bias to any OEM, OES, service provider, motorsport team, race driver,
IP etc.
Throat Chakra - Honesty
AutoGuru is true and honest about all opinions, suggestions and thoughts
provided via its content or brand communication.
Third eye chakra - In Depth Knowledge and Research
AutoGuru conducts in depth research based on extensive knowledge about the
content created for its customers and readers alike.
Crown Chakra - Guidance and Expert Advice for Customers
AutoGuru believes in being a part of the end to end journey of its customers by
directing them through the process of buying a car, keeping their requirement as
top priority. AutoGuru being an expert in the automotive domain is always
available to resolve all car related queries.
Understanding Your Car
Red Bull Motorsports – Omnipresent
15-02-2021
5 mins
“Gives you wings” – is definitely the apt tagline for the Austrian energy drink
giant Red Bull looking at its involvement in various extreme motorsports
worldwide. It is this association of the brand which gives it an ‘extreme’ image
in front of the world. It also sponsors talented drivers and athletes to give
them a chance to rise and shine in their area of expertise. In today's story, we
take a look at some of Red Bull’s ventures.
Red Bull Racing Formula 1 Team
The Red Bull Racing Formula 1
Push Button vs Key
11-02-2021
3 mins
Those were the good old days when you had a key that did most of the stuff in
your car. Well, by most of the stuff, I mean, opening the door and then actually
turning on the car. Wait, that sounded wrong, but you get it. Slowly, the car
key came with buttons and you used those to lock and unlock the doors. But then,
as we got lazier, the key turned into a key fob and the slot where the key used
to go in, became a button. A Start/Stop button. Today, you even have wristbands
to open your can and y
VW Modular System
26-12-2020
3 mins
Sometimes when we talk about cars, we use acronyms such as MQB, MLB and MEB, but
why? And what do they mean? All these acronyms belong to the Volkswagen Group
and the platforms that they use across the range of brands under the group.
Before we go any further we should talk about what are modular platforms?
Modular designs or product platforms are a form of building a broader portfolio
for the customers, including niche products, by putting in fewer efforts and
maximizing profits. Modular platfo
IIT-Bombay Racing Team - Radiators
21-12-2020
2 mins
Today when we talk about IIT- B and its students, we all directly jump to the
conclusion that it is the most prestigious college in India and every student
there has the potential to make a mark in the world. With this said, the IIT-B
racing team had to be one of the best in the country and currently are living up
to their reputation. The IIT-B team is the first in India to use an electronic
differential and also holds the highest rank in the Formula Student UK as an
Indian team. So we know that
Understanding Your Car: Paddle Shifters
29-10-2020
3 mins
So here we are in a time when slowly manual transmission cars are dying out and
customers and manufacturers are both shifting to automatic gearboxes. Is this a
world we want our children to grow up in? As a true car enthusiast will say,
manual cars are more engaging and who even drives an automatic car? And why the
torture? But traffic is increasing. Cars are being reprimanded of free spaces to
stretch their legs, every country doesn’t have an Autobahn and hence automatics
have started to make s
Founders
Ativ found his love for cars at a very young age. What started off as a hobby of playing with dinky cars soon transpired to collecting model cars. Those who know him well can agree if there is anything he loves apart from family and friends it is cars!
Ativ has a marketing and business development background having worked in the IT, sport and education industries. Starting his career with IT firm Sundaram Technologies serving the pharmaceutical industry, he then went on to work for Sports For All (SFA). At SFA he worked very closely with schools and educational institutes across the country and also got a chance to work in one of India’s largest sport events. Though he is not an engineer by education, Ativ is technically sound when it comes to everything related to cars! At AutoGuru, Ativ is responsible for content and marketing. An avid learner and a keen reader he has a vision for making the car, motorsport industry simple and transparent for all stakeholders.
As a young boy fuelled with immense passion for cars, Jash always found the sound of engine to be more soothing than any other music to his ears.
His journey revolves around the auto industry, engulfing knowledge about a vast array of touchpoints to garner in-depth insights. With Automobile Research being his core strength, he is currently working as an Investment Analyst at Val-Q. He is a former employee of J.M. Financials where he was working as an Equity Research Analyst for automobile and banking sector. He started his career at Deloitte, closely understanding Risk Assurance. He is an MBA from a B-School, but always with A-grades!
Passion and perseverance are his strongest virtues. He’s the one who promises order in a world of chaos. A go-getter by nature, his role at AutoGuru involves administration and execution.
Did you know ?
The world’s first speeding ticket was issued in 1902
Partners and Clients
