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The History Of Audi
In today’s history lesson, we are going to learn about the rings that we all love. No, we are not talking about diamond rings, but the four rings that make us smile whenever we look at them. Yes, we are talking about Audi. Audi was technically founded way back in 1885 when the Wanderer Company was established which then later became a branch of Audi. August Horch first established a company called A. Horch & Cie. in the Ehrenfeld district of Cologne in 1899. Shortly after that, in 1909, Horch se
Nurburgring - 'The Green Hell'
Why do all motorheads love Germany? Well, there are many reasons like the Autobahn, the birthplace of the major automobile companies, etc. But, there is one more reason why we love Germany and it is the Nürburgring. The Nürburgring Grand Prix racetrack was built in 1984, but the Nürburgring racetrack was first built in 1927, almost 100 years back! The first layout was designed by Hans Weidenbrück, using the rolling hillsides and plateaus around the Schloß Nürburg to create a massive circuit. The
Volkswagen - Das Auto
Willkommen to Deutschland! Today, we are going to take a walk down the memory lane of Germany’s biggest automobile giant, Volkswagen. The German brand has given the world a long list of superbly well-built and reliable cars over the years, from the iconic Beetle to the Passat and from the Polo to the favorite Golf series. Volkswagen’s tales have strong links to World War 2 and the Nazi party and Adolf Hitler. The idea of the people’s car came in 1937 when Hitler set out to build his dream car,
2021 Mercedes-Benz S-Class: The Best Car In The World Reinvented
Mercedes-Benz has once again gone berserk with their flagship luxury sedan, the S-class.  This gobsmacking W223 (V223 long-wheelbase) has taken a huge leap in terms of technology and design. Mercedes has revealed a completely new bunny out of their hat and has set the tone on how the future 3-pointed-star models will look. The seventh-generation papa Benz comes with a radical new design and has shredded away from the old bulky presence to a more stoic appearance. The Mercedes S-Class has hints
Understanding Your Car: Paddle Shifters
So here we are in a time when slowly manual transmission cars are dying out and customers and manufacturers are both shifting to automatic gearboxes. Is this a world we want our children to grow up in? As a true car enthusiast will say, manual cars are more engaging and who even drives an automatic car? And why the torture? But traffic is increasing. Cars are being reprimanded of free spaces to stretch their legs, every country doesn’t have an Autobahn and hence automatics have started to make s

7 Chakras of AutoGuru

What we stand for

Root Chakra - Simplicity
Simplicity is at the core of what AutoGuru stands for. AutoGuru wants to make cars simple and easy to understand for all stakeholders of the car and motorsport industry.
Sacral Chakra - Direct Open Communication
AutoGuru keeps and maintains direct open communication with all its customers, stakeholders and readers.
Solar Plexus - Transparency
AutoGuru believes in transparency with regard to the communication delivered to its customers and readers. The content created, brand communication and message delivered by AutoGuru are transparent and crystal clear.
Heart Chakra - Neutrality
The content created and communicated delivered by AutoGuru is neutral and without any bias to any OEM, OES, service provider, motorsport team, race driver, IP etc.
Throat Chakra - Honesty
AutoGuru is true and honest about all opinions, suggestions and thoughts provided via its content or brand communication.
Third eye chakra - In Depth Knowledge and Research
AutoGuru conducts in depth research based on extensive knowledge about the content created for its customers and readers alike.
Crown Chakra - Guidance and Expert Advice for Customers
AutoGuru believes in being a part of the end to end journey of its customers by directing them through the process of buying a car, keeping their requirement as top priority. AutoGuru being an expert in the automotive domain is always available to resolve all car related queries.

Understanding Your Car

Understanding Your Car: Paddle Shifters
So here we are in a time when slowly manual transmission cars are dying out and customers and manufacturers are both shifting to automatic gearboxes. Is this a world we want our children to grow up in? As a true car enthusiast will say, manual cars are more engaging and who even drives an automatic car? And why the torture? But traffic is increasing. Cars are being reprimanded of free spaces to stretch their legs, every country doesn’t have an Autobahn and hence automatics have started to make s
Mercedes-Benz MBUX: Bringing The Driver and Car Infotainment Closer Than Ever
MBUX (short for Mercedes Benz User Experience) has been hailed as a sort of revolution in the cockpit ever since it was introduced back in 2018. It is an artificial intelligence system that equips the majority of recent Mercedes models. It was first introduced in the fourth generation Mercedes A-Class. Mercedes has pushed the boat out with the MBUX processing capacity in the luxury cars segment. MBUX is a system that offers you the ability to control the interface your way. It comprises voice c
Understanding Your Car - Disc Brakes
Driving is a very complex process. It requires a lot of concentration, coordination, situational awareness, swift decision making. Braking is one of the most crucial elements of driving. The brakes help control the speed of the car by slowing the car down, either to the desired speed or to a complete stop. The brakes are present on both the front and rear brakes of the car. There are two types of brakes which are generally used in cars – drum brakes and disc brakes. We will be telling you more a
How Do Electric Cars Perform Better Than Combustion Cars?
Electric cars are more popular than ever. Recently electric cars have seen very high demand in markets the world over. Conventional cars i.e. those running on fossil fuels are still quite popular and vastly outnumber their electric counterparts. With an overdependence on fossil fuels, their ill effects on global warming, climate change, and a need for alternative fuel transportation; electric vehicles have become increasingly popular. Electric cars are more efficient, environmentally friendly, a
Understanding Your Car: 4X4 V/S AWD
SUVs have become a mainstay for numerous car owners who swear by them for the utility, capability and reliability they offer. SUVs have been around for a long time, with origins which can be traced back to the 1930s when militaries across the globe were developing vehicles which had the capability of tackling or being deployed in any terrain. One of the most crucial elements in an SUV or any utility vehicle is the drivetrain system. SUVs use 2 types of powertrain systems – 4X4 & AWD. This time o

Founders

Ativ Shah
Ativ found his love for cars at a very young age. What started off as a hobby of playing with dinky cars soon transpired to collecting model cars. Those who know him well can agree if there is anything he loves apart from family and friends it is cars!
Ativ has a marketing and business development background having worked in the IT, sport and education industries. Starting his career with IT firm Sundaram Technologies serving the pharmaceutical industry, he then went on to work for Sports For All (SFA). At SFA he worked very closely with schools and educational institutes across the country and also got a chance to work in one of India’s largest sport events. Though he is not an engineer by education, Ativ is technically sound when it comes to everything related to cars! At AutoGuru, Ativ is responsible for content and marketing. An avid learner and a keen reader he has a vision for making the car, motorsport industry simple and transparent for all stakeholders.
Jash Shah
As a young boy fuelled with immense passion for cars, Jash always found the sound of engine to be more soothing than any other music to his ears.
His journey revolves around the auto industry, engulfing knowledge about a vast array of touchpoints to garner in-depth insights. With Automobile Research being his core strength, he is currently working as an Investment Analyst at Val-Q. He is a former employee of J.M. Financials where he was working as an Equity Research Analyst for automobile and banking sector. He started his career at Deloitte, closely understanding Risk Assurance. He is an MBA from a B-School, but always with A-grades!
Passion and perseverance are his strongest virtues. He’s the one who promises order in a world of chaos. A go-getter by nature, his role at AutoGuru involves administration and execution.

Did you know ?

The world’s first speeding ticket was issued in 1902

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