Latest News

7 Chakras of AutoGuru

What we stand for

Root Chakra - Simplicity
Simplicity is at the core of what AutoGuru stands for. AutoGuru wants to make cars simple and easy to understand for all stakeholders of the car and motorsport industry.
Sacral Chakra - Direct Open Communication
AutoGuru keeps and maintains direct open communication with all its customers, stakeholders and readers.
Solar Plexus - Transparency
AutoGuru believes in transparency with regard to the communication delivered to its customers and readers. The content created, brand communication and message delivered by AutoGuru are transparent and crystal clear.
Heart Chakra - Neutrality
The content created and communicated delivered by AutoGuru is neutral and without any bias to any OEM, OES, service provider, motorsport team, race driver, IP etc.
Throat Chakra - Honesty
AutoGuru is true and honest about all opinions, suggestions and thoughts provided via its content or brand communication.
Third eye chakra - In Depth Knowledge and Research
AutoGuru conducts in depth research based on extensive knowledge about the content created for its customers and readers alike.
Crown Chakra - Guidance and Expert Advice for Customers
AutoGuru believes in being a part of the end to end journey of its customers by directing them through the process of buying a car, keeping their requirement as top priority. AutoGuru being an expert in the automotive domain is always available to resolve all car related queries.

Understanding Your Car

Founders

Ativ Shah
Ativ found his love for cars at a very young age. What started off as a hobby of playing with dinky cars soon transpired to collecting model cars. Those who know him well can agree if there is anything he loves apart from family and friends it is cars!
Ativ has a marketing and business development background having worked in the IT, sport and education industries. Starting his career with IT firm Sundaram Technologies serving the pharmaceutical industry, he then went on to work for Sports For All (SFA). At SFA he worked very closely with schools and educational institutes across the country and also got a chance to work in one of India’s largest sport events. Though he is not an engineer by education, Ativ is technically sound when it comes to everything related to cars! At AutoGuru, Ativ is responsible for content and marketing. An avid learner and a keen reader he has a vision for making the car, motorsport industry simple and transparent for all stakeholders.
Jash Shah
As a young boy fuelled with immense passion for cars, Jash always found the sound of engine to be more soothing than any other music to his ears.
His journey revolves around the auto industry, engulfing knowledge about a vast array of touchpoints to garner in-depth insights. With Automobile Research being his core strength, he is currently working as an Investment Analyst at Val-Q. He is a former employee of J.M. Financials where he was working as an Equity Research Analyst for automobile and banking sector. He started his career at Deloitte, closely understanding Risk Assurance. He is an MBA from a B-School, but always with A-grades!
Passion and perseverance are his strongest virtues. He’s the one who promises order in a world of chaos. A go-getter by nature, his role at AutoGuru involves administration and execution.

Did you know ?

The world’s first speeding ticket was issued in 1902

Partners and Clients