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The Prancing Horse - Scuderia Ferrari
Monza - Scuderia Ferrari - Michael Schumacher. The perfect recipe to create history. Today, Scuderia Ferrari is synonymous with Formula One. Every new kid on the block, even without prior knowledge in motorsports knows that if there is a Formula One season, Ferrari is going to be on the grid no matter what. Scuderia Ferrari was founded in 1929 and its partnership with Alfa Romeo saw a quickly gaining popularity among motorsport enthusiasts. However, the partnership did not last long and Ferrari
You're Everyday SuperCar - Ferrari 488 GTB
As automobile enthusiasts, we never thought that Ferrari could replace the beloved 458, but that’s the thing about the industry, every creation can be and will be bested in a certain amount of time. And Ferrari has done the same with the 488 GTB. Ferrari also has claimed that the car is 85% newer than the 458 meaning that you are not getting the same 458 that is been rebadged to 488. In the market, the 488 GTB competes against the likes of McLaren 720S and Porsche 911 Turbo S. Both of these cars
Lancia Delta : The Best of both worlds, Road and Rally
The Lancia Delta was a road car with a niche rally pedigree. Launched in 1979, the Delta was one of the hottest four-door hatchbacks one could buy and during that period, Lancia was also dominating the rally world. This led to more explicit publicity and a huge fanbase for the Delta and its various iterations. Lancia introduced 3 generations of the Delta, which spanned from 1979 to 2008, but as the years went by, the express desire to own a Delta died down too. The Lancia Delta was as good on t
De Tomaso Pantera
Today, we are blessed with supercars coming from every corner of the world. But, there was a time when a select few countries gave birth to supercars due to the technological barriers back then. These few brands have made their legacy today and can proudly boast about their history. One such country that has always been at the forefront of manufacturing sublime supercars is Italy. Cars like the Ferrari F40, Lamborghini Countach, Bugatti EB110, Ferrari Testarossa and Lamborghini Miura are superca
Lamborghini Urus
No matter how much we argue about it, the Lamborghini Urus is going to be the one for the history books. The Urus is unlike any other Lamborghini that rides way too low on the street. This raging bull overlooks all the cars on the street, for it is a super SUV from the Italian brand. I mean, everyone knows that the Urus is the first SUV from Lamborghini in a long time and they have downright done justice to it. If we were to take India as an example, Lamborghini brought the Urus in September 201

7 Chakras of AutoGuru

What we stand for

Root Chakra - Simplicity
Simplicity is at the core of what AutoGuru stands for. AutoGuru wants to make cars simple and easy to understand for all stakeholders of the car and motorsport industry.
Sacral Chakra - Direct Open Communication
AutoGuru keeps and maintains direct open communication with all its customers, stakeholders and readers.
Solar Plexus - Transparency
AutoGuru believes in transparency with regard to the communication delivered to its customers and readers. The content created, brand communication and message delivered by AutoGuru are transparent and crystal clear.
Heart Chakra - Neutrality
The content created and communicated delivered by AutoGuru is neutral and without any bias to any OEM, OES, service provider, motorsport team, race driver, IP etc.
Throat Chakra - Honesty
AutoGuru is true and honest about all opinions, suggestions and thoughts provided via its content or brand communication.
Third eye chakra - In Depth Knowledge and Research
AutoGuru conducts in depth research based on extensive knowledge about the content created for its customers and readers alike.
Crown Chakra - Guidance and Expert Advice for Customers
AutoGuru believes in being a part of the end to end journey of its customers by directing them through the process of buying a car, keeping their requirement as top priority. AutoGuru being an expert in the automotive domain is always available to resolve all car related queries.

Understanding Your Car

Red Bull Motorsports – Omnipresent
“Gives you wings” – is definitely the apt tagline for the Austrian energy drink giant Red Bull looking at its involvement in various extreme motorsports worldwide. It is this association of the brand which gives it an ‘extreme’ image in front of the world. It also sponsors talented drivers and athletes to give them a chance to rise and shine in their area of expertise. In today's story, we take a look at some of Red Bull’s ventures. Red Bull Racing Formula 1 Team The Red Bull Racing Formula 1
Push Button vs Key
Those were the good old days when you had a key that did most of the stuff in your car. Well, by most of the stuff, I mean, opening the door and then actually turning on the car. Wait, that sounded wrong, but you get it. Slowly, the car key came with buttons and you used those to lock and unlock the doors. But then, as we got lazier, the key turned into a key fob and the slot where the key used to go in, became a button. A Start/Stop button. Today, you even have wristbands to open your can and y
VW Modular System
Sometimes when we talk about cars, we use acronyms such as MQB, MLB and MEB, but why? And what do they mean? All these acronyms belong to the Volkswagen Group and the platforms that they use across the range of brands under the group. Before we go any further we should talk about what are modular platforms? Modular designs or product platforms are a form of building a broader portfolio for the customers, including niche products, by putting in fewer efforts and maximizing profits. Modular platfo
IIT-Bombay Racing Team - Radiators
Today when we talk about IIT- B and its students, we all directly jump to the conclusion that it is the most prestigious college in India and every student there has the potential to make a mark in the world. With this said, the IIT-B racing team had to be one of the best in the country and currently are living up to their reputation. The IIT-B team is the first in India to use an electronic differential and also holds the highest rank in the Formula Student UK as an Indian team. So we know that
Understanding Your Car: Paddle Shifters
So here we are in a time when slowly manual transmission cars are dying out and customers and manufacturers are both shifting to automatic gearboxes. Is this a world we want our children to grow up in? As a true car enthusiast will say, manual cars are more engaging and who even drives an automatic car? And why the torture? But traffic is increasing. Cars are being reprimanded of free spaces to stretch their legs, every country doesn’t have an Autobahn and hence automatics have started to make s

Founders

Ativ Shah
Ativ found his love for cars at a very young age. What started off as a hobby of playing with dinky cars soon transpired to collecting model cars. Those who know him well can agree if there is anything he loves apart from family and friends it is cars!
Ativ has a marketing and business development background having worked in the IT, sport and education industries. Starting his career with IT firm Sundaram Technologies serving the pharmaceutical industry, he then went on to work for Sports For All (SFA). At SFA he worked very closely with schools and educational institutes across the country and also got a chance to work in one of India’s largest sport events. Though he is not an engineer by education, Ativ is technically sound when it comes to everything related to cars! At AutoGuru, Ativ is responsible for content and marketing. An avid learner and a keen reader he has a vision for making the car, motorsport industry simple and transparent for all stakeholders.
Jash Shah
As a young boy fuelled with immense passion for cars, Jash always found the sound of engine to be more soothing than any other music to his ears.
His journey revolves around the auto industry, engulfing knowledge about a vast array of touchpoints to garner in-depth insights. With Automobile Research being his core strength, he is currently working as an Investment Analyst at Val-Q. He is a former employee of J.M. Financials where he was working as an Equity Research Analyst for automobile and banking sector. He started his career at Deloitte, closely understanding Risk Assurance. He is an MBA from a B-School, but always with A-grades!
Passion and perseverance are his strongest virtues. He’s the one who promises order in a world of chaos. A go-getter by nature, his role at AutoGuru involves administration and execution.

Did you know ?

The world’s first speeding ticket was issued in 1902

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