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Understanding Your Car: Paddle Shifters
So here we are in a time when slowly manual transmission cars are dying out and customers and manufacturers are both shifting to automatic gearboxes. Is this a world we want our children to grow up in? As a true car enthusiast will say, manual cars are more engaging and who even drives an automatic car? And why the torture? But traffic is increasing. Cars are being reprimanded of free spaces to stretch their legs, every country doesn’t have an Autobahn and hence automatics have started to make s
Transfagarasan Highway: One Of The Best Driving Roads In The World!
In the search for the greatest driving road in the world, we have landed our sights on the breathtaking Transfagarasan Highway in Romania. "We were wrong, this is better than the Stelvio, this is the best road in the world!" Jeremy Clarkson - Top Gear. Anyone in the world who has had the opportunity to visit this highway has been awestruck by the sheer beauty of this place and the trio at Top Gear was no exception. The road climbs, twists and descends right through Moldoveanu and Negoiu - the hi
2021 Rolls Royce Ghost: Same Formula, Amplified Luxury
BOO!!! Rolls Royce has just recently come up with the second iteration of the Ghost after a staggering 11 years and we all have been thunderstruck. It is no coincidence that the company took 11 years to create something similar to the original version, but the company spiced up the timeless look of the Ghost and gave it a much more sublime character. Why create a new recipe from scratch when you can amplify the intensity of flavors for a divine experience? The Ghost has been the most successful
Rimac - The High-Performance Electric Car
When we talk about electric cars, the first name that pops right up in our minds is a Tesla. But when we talk about electric supercars, there aren’t many names that pop right up in our minds. Rimac Automobili has changed this for us in recent years. The first electric supercar accolade was well deserved by the company when they launched the exclusive Concept One. The company was founded in 2009 by Mate Rimac who rented suitable facilities just outside of Zagreb in Croatia. Mate decided to build
Sin R1 550: The Bulgarian Supercar
Today we are going to talk about Sin. Not the sin that you’ve committed, but something more enticing and with four wheels, the Sin R1 550. All the Asphalt 9 fans, looks like you’re on the edge of your seats as the car can only be obtained through the Legend Store. But coming back to reality, not many people know about the brand Sin Cars as it does not have a legendary Le Mans-winning car as Ford has. The brand is not even Italian to fixate everyone’s attention towards them. However, the brand ha

7 Chakras of AutoGuru

What we stand for

Root Chakra - Simplicity
Simplicity is at the core of what AutoGuru stands for. AutoGuru wants to make cars simple and easy to understand for all stakeholders of the car and motorsport industry.
Sacral Chakra - Direct Open Communication
AutoGuru keeps and maintains direct open communication with all its customers, stakeholders and readers.
Solar Plexus - Transparency
AutoGuru believes in transparency with regard to the communication delivered to its customers and readers. The content created, brand communication and message delivered by AutoGuru are transparent and crystal clear.
Heart Chakra - Neutrality
The content created and communicated delivered by AutoGuru is neutral and without any bias to any OEM, OES, service provider, motorsport team, race driver, IP etc.
Throat Chakra - Honesty
AutoGuru is true and honest about all opinions, suggestions and thoughts provided via its content or brand communication.
Third eye chakra - In Depth Knowledge and Research
AutoGuru conducts in depth research based on extensive knowledge about the content created for its customers and readers alike.
Crown Chakra - Guidance and Expert Advice for Customers
AutoGuru believes in being a part of the end to end journey of its customers by directing them through the process of buying a car, keeping their requirement as top priority. AutoGuru being an expert in the automotive domain is always available to resolve all car related queries.

Understanding Your Car

Understanding Your Car: Paddle Shifters
So here we are in a time when slowly manual transmission cars are dying out and customers and manufacturers are both shifting to automatic gearboxes. Is this a world we want our children to grow up in? As a true car enthusiast will say, manual cars are more engaging and who even drives an automatic car? And why the torture? But traffic is increasing. Cars are being reprimanded of free spaces to stretch their legs, every country doesn’t have an Autobahn and hence automatics have started to make s
Mercedes-Benz MBUX: Bringing The Driver and Car Infotainment Closer Than Ever
MBUX (short for Mercedes Benz User Experience) has been hailed as a sort of revolution in the cockpit ever since it was introduced back in 2018. It is an artificial intelligence system that equips the majority of recent Mercedes models. It was first introduced in the fourth generation Mercedes A-Class. Mercedes has pushed the boat out with the MBUX processing capacity in the luxury cars segment. MBUX is a system that offers you the ability to control the interface your way. It comprises voice c
Understanding Your Car - Disc Brakes
Driving is a very complex process. It requires a lot of concentration, coordination, situational awareness, swift decision making. Braking is one of the most crucial elements of driving. The brakes help control the speed of the car by slowing the car down, either to the desired speed or to a complete stop. The brakes are present on both the front and rear brakes of the car. There are two types of brakes which are generally used in cars – drum brakes and disc brakes. We will be telling you more a
How Do Electric Cars Perform Better Than Combustion Cars?
Electric cars are more popular than ever. Recently electric cars have seen very high demand in markets the world over. Conventional cars i.e. those running on fossil fuels are still quite popular and vastly outnumber their electric counterparts. With an overdependence on fossil fuels, their ill effects on global warming, climate change, and a need for alternative fuel transportation; electric vehicles have become increasingly popular. Electric cars are more efficient, environmentally friendly, a
Understanding Your Car: 4X4 V/S AWD
SUVs have become a mainstay for numerous car owners who swear by them for the utility, capability and reliability they offer. SUVs have been around for a long time, with origins which can be traced back to the 1930s when militaries across the globe were developing vehicles which had the capability of tackling or being deployed in any terrain. One of the most crucial elements in an SUV or any utility vehicle is the drivetrain system. SUVs use 2 types of powertrain systems – 4X4 & AWD. This time o

Founders

Ativ Shah
Ativ found his love for cars at a very young age. What started off as a hobby of playing with dinky cars soon transpired to collecting model cars. Those who know him well can agree if there is anything he loves apart from family and friends it is cars!
Ativ has a marketing and business development background having worked in the IT, sport and education industries. Starting his career with IT firm Sundaram Technologies serving the pharmaceutical industry, he then went on to work for Sports For All (SFA). At SFA he worked very closely with schools and educational institutes across the country and also got a chance to work in one of India’s largest sport events. Though he is not an engineer by education, Ativ is technically sound when it comes to everything related to cars! At AutoGuru, Ativ is responsible for content and marketing. An avid learner and a keen reader he has a vision for making the car, motorsport industry simple and transparent for all stakeholders.
Jash Shah
As a young boy fuelled with immense passion for cars, Jash always found the sound of engine to be more soothing than any other music to his ears.
His journey revolves around the auto industry, engulfing knowledge about a vast array of touchpoints to garner in-depth insights. With Automobile Research being his core strength, he is currently working as an Investment Analyst at Val-Q. He is a former employee of J.M. Financials where he was working as an Equity Research Analyst for automobile and banking sector. He started his career at Deloitte, closely understanding Risk Assurance. He is an MBA from a B-School, but always with A-grades!
Passion and perseverance are his strongest virtues. He’s the one who promises order in a world of chaos. A go-getter by nature, his role at AutoGuru involves administration and execution.

Did you know ?

The world’s first speeding ticket was issued in 1902

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