Understanding Your Car

Best Car Care Tips During Lockdown
While the world stays locked up due to COVID-19, let's not forget our responsibilities towards our vehicles, just like any other machine, they need to be maintained. Maintaining our vehicles has a long list of advantages that are very underrated including the reliability of the vehicle in the longer run, better resale values, extended vehicle life, and so on. This doesn't apply only for the lockdown period but let’s keep them in practice even after the lockdown. Here are things that every motori
Understanding Your Car - Continuously Variable Transmission (CVT)
Driving a car is part and parcel of daily life for a lot of people across the globe. Cars have 2 types of transmissions – Manual and Automatic. Sales of automatic cars have seen a very rapid and increasing rise in recent times. The increase in traffic, changes in perception of the automatic transmission, and improvement of technology are some of the key factors that have led to an increase in this demand. There are majorly 3 types of automatic gear transmissions widely used across cars – Torque
Understanding Your Car - Drag Reduction System (DRS)
Motorsport has been at the very forefront of a lot of new technology and innovation for the entire car industry. Formula 1 is the pinnacle of motorsport and automotive performance. F1 is the biggest proving ground for performance-enhancing technology and innovation. An F1 car has a lot of tech, systems, and modifications that allow the driver to reach lightning fast speeds while pushing the cars to their limit. DRS is one such technology that aids the driver in driving faster. Let’s find out mor
Understanding Your Car - Disc Brakes
The development of disc brakes started in the 1890s, but it was Frederick Lanchester who developed the first patented disc brakes in 1902. The Lanchester cars were the first ones to have these brakes.
Understanding Your Car - Connected Cars
A connected car is one that has its own internet connection and shares the connectivity, data with both internal (for e.g. car computers, infotainment system) and external (for e.g. smartphones, other cars) devices.

7 Chakras of AutoGuru

Root Chakra - Simplicity
Simplicity is at the core of what AutoGuru stands for. AutoGuru wants to make cars simple and easy to understand for all stakeholders of the car and motorsport industry.
Sacral Chakra - Direct Open Communication
AutoGuru keeps and maintains direct open communication with all its customers, stakeholders and readers.
Solar Plexus - Transparency
AutoGuru believes in transparency with regard to the communication delivered to its customers and readers. The content created, brand communication and message delivered by AutoGuru are transparent and crystal clear.
Heart Chakra - Neutrality
The content created and communicated delivered by AutoGuru is neutral and without any bias to any OEM, OES, service provider, motorsport team, race driver, IP etc.
Throat Chakra - Honesty
AutoGuru is true and honest about all opinions, suggestions and thoughts provided via its content or brand communication.
Third eye chakra - In Depth Knowledge and Research
AutoGuru conducts in depth research based on extensive knowledge about the content created for its customers and readers alike.
Crown Chakra - Guidance and Expert Advice for Customers
AutoGuru believes in being a part of the end to end journey of its customers by directing them through the process of buying a car, keeping their requirement as top priority. AutoGuru being an expert in the automotive domain is always available to resolve all car related queries.

Latest News

Car Of The Week - McLaren 720S
If you like fast cars you will definitely have heard of the name McLaren. McLaren is a British car manufacturer world-renowned for its supercars. McLaren is one of the most successful brands in the world of Motorsport, Formula One in particular. Like a lot of car brands McLaren has successfully managed to take their technology mastered on the track and integrate the same in their supercars for the road. The McLaren 720S supercar from the current McLaren line up is one of the brands best cars on
Best Car Care Tips During Lockdown
While the world stays locked up due to COVID-19, let's not forget our responsibilities towards our vehicles, just like any other machine, they need to be maintained. Maintaining our vehicles has a long list of advantages that are very underrated including the reliability of the vehicle in the longer run, better resale values, extended vehicle life, and so on. This doesn't apply only for the lockdown period but let’s keep them in practice even after the lockdown. Here are things that every motori
Pininfarina Battista: Beautiful Design Meets An EV Hypercar
The love affair between Italians and cars is well known. The car has been an integral part of Italian society for many years. Italy has been the birthplace of iconic car brands such as – FIAT, Alfa Romeo, Ferrari and Lamborghini. These brands have produced some of the best designed and best-performing cars we have ever known. Designing a car is a highly specialized expertise. Italy is also home to arguably the greatest car designers in the industry – Pininfarina. Founded in 1930 by Battista ‘Pin
Daniel 'Honey Badger' Ricciardo
Australia is a sport-loving nation, with a good proportion of the population actively following and supporting their loved sports. The most popular sports in Australia include – Rugby, Cricket, Australian Football, and Soccer. Motorsport has been a popular sport in Australia attracting a very big fan following and spectators. The Land Down Under has produced 17 Formula One drivers and 2 World Champions – Jack Brabham (3-time world champion) and Alan Jones. Currently, there is only one driver fro
Hyundai Venue: One Of India's Best Value For Money Cars
The Indian market is a value-centric one. Most Indian customers make their buying decisions basis value for money factor derived from a product or service. The Indian car market is one of the best places to witness such consumer behavior and buying patterns. The Indian car market has a wide variety of cars on offer from Rs.1.5 lakh all the way to upwards of Rs.5 crore…yet cars below the Rs.12 Lakh mark make up the bulk sales. Car manufacturers who consistently provide value for money cars at a c

Founders

Ativ Shah
Ativ found his love for cars at a very young age. What started off as a hobby of playing with dinky cars soon transpired to collecting model cars. Those who know him well can agree if there is anything he loves apart from family and friends it is cars!
Ativ has a marketing and business development background having worked in the IT, sport and education industries. Starting his career with IT firm Sundaram Technologies serving the pharmaceutical industry, he then went on to work for Sports For All (SFA). At SFA he worked very closely with schools and educational institutes across the country and also got a chance to work in one of India’s largest sport events. Though he is not an engineer by education, Ativ is technically sound when it comes to everything related to cars! At AutoGuru, Ativ is responsible for content and marketing. An avid learner and a keen reader he has a vision for making the car, motorsport industry simple and transparent for all stakeholders.
Jash Shah
As a young boy fuelled with immense passion for cars, Jash always found the sound of engine to be more soothing than any other music to his ears.
His journey revolves around the auto industry, engulfing knowledge about a vast array of touchpoints to garner in-depth insights. With Automobile Research being his core strength, he is currently working as an Investment Analyst at Val-Q. He is a former employee of J.M. Financials where he was working as an Equity Research Analyst for automobile and banking sector. He started his career at Deloitte, closely understanding Risk Assurance. He is an MBA from a B-School, but always with A-grades!
Passion and perseverance are his strongest virtues. He’s the one who promises order in a world of chaos. A go-getter by nature, his role at AutoGuru involves administration and execution.

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The world’s first speeding ticket was issued in 1902